Global Mascara Market was valued at USD 29.63 Billion in 2021, and is projected to reach USD 42.53 Billion by 2028, at a Compound Annual Growth Rate (CAGR) of 5.3% during the forecast period 2022-2028.

The report analyses and forecasts the market in terms of value and volume (if applicable) for segments and regions - North America, Europe, Asia Pacific, Latin America, Middle East and Africa along with respective major countries. The report evaluates microeconomic, mesoeconomic and macroeconomic indicators impacting the growth of the market. The report helps in understanding global Mascara market dynamics and scenarios by identifying and analyzing the market segment and projecting market size. The report includes market definition, executive summary, segment analysis, regional analysis, and market dynamics. Market dynamics involve identification and impact analysis of influencing factors or triggering factors, hindering or hampering factors, challenging factors, and opportunities on market growth. Furthermore, the report provides insights into the industry growth trends, emerging technologies, and innovations. The report also provides Porter’s analysis, Value Chain Analysis, COVID-19 Impact Analysis, and addresses the question of shareholders and decision-makers which help them prioritize the efforts and investment in the near future to emerging segments in the global Mascara market.
COMPETITION ANALYSIS
This section includes the detailed profiling of key companies, market share analysis, and recent growth strategies by market players. Company profiling comprises a detailed analysis of product offerings, financial performance, regional presence, SWOT analysis, and recent strategies. Competitive analysis will help identify the product's unique value proposition, areas of opportunities, identify the company's strengths and weaknesses, strategies spotting, and potential threats. The section also includes comprehensive mapping of key player's strategies including partnership/collaboration/agreement, merger and acquisition, new product launches, business expansion, and other developments.
COVID-19 IMPACT ANALYSIS
The onset of the COVID-19 pandemic has brought about a deep change in the global market. The report covers the impact of the COVID-19 pandemic on the Mascara market. The pandemic has brought about a deep change in the global market. The report covers the impact of the COVID-19 pandemic on the Mascara market. Since the COVID-19 infection outbreak in December-19, the disease has spread in every part of the world with World Health Organization (WHO) declaring a health emergency. The COVID-19 pandemic has brought effects on many aspects restriction and ban on migration, cancellation of flights, and many more. The COVID-19 pandemic has accelerated, propelling some markets forward at record speed while for others headwinds have turned into hurricanes. This section reflects the extent of market value affected by the crisis. Both negative and positive fluctuations are examined, the special emphasis is placed on downside risk. The main aim of this analysis is to help decision-makers and investors in understanding dynamics and use such information in the future for decision-making in similar circumstances.
RESEARCH METHODOLOGY
Research study on Global Mascara Market was performed in five phases which include secondary research, primary research, subject matter expert advice, quality check, and final review. The market value is estimated through a combination of methods, assumptions, and approaches including primary research, secondary research, top-down approach, bottom-up approach, data mining, data triangulation, and statistical tools. In the secondary research process, market data is collected from various sources including, annual reports, press releases, white papers, certified publications, patent databases, industry organizations, news articles, regulatory bodies, trade directories, and databases. Extensive primary research was conducted after obtaining secondary data. Several interviews have been conducted with experts Industry participants, purchasing managers, technical experts, suppliers & traders, product providers, domain experts, Investment bankers, valuation experts, and research analysts across major regions, namely, North America, Asia Pacific, Europe, Latin America, and the Middle East & Africa.
MARKET SEGMENTATION
By Type
• Water Resistant Mascaras
• Waterproof Mascaras
• Regular Mascaras
By Application
• Age 25 to 44
• Age 18 to 24
• Age 12 to 17
KEY COMPANIES PROFILED IN THE REPORT
Procter and Gamble, Natura, Shiseido, Gurwitch, Thefaceshop, Mary Kay, PIAS, Estee Lauder, Revlon, Coty, Beiersdorf, Amore Pacific, L'Oreal, Elizabeth Arden, Avon, DHC, Missha, LVMH, Alticor, Groupe Rocher, Chanel
KEY QUESTIONS ANSWERED
• How has the global Mascara market performed so far and how will it perform in the coming years?
• What factors are influencing market growth on a segment, country, and regional basis?
• What has been the impact of COVID-19 on the global Mascara market?
• What are new geographical markets and analyze how to successfully expand into them?
• How well product and type segments will perform in the future?
• What are the various stages in the value chain of the market?
• What are the key driving factors, restrain, opportunities, and challenges in the market?
• Who are the key market players and their revenue contribution in the global market?
• What is the degree of competition in the industry and strategies implemented by companies to sustain in the market?