Loyalty Management Market By Solution (Customer Loyalty, Channel Loyalty, Employee Retention), By Deployment Type (On-demand, On-premises), By Organization Size (Large Enterprises, SMEs), By End-User Vertical (BFSI, Retail & Consumer Goods, Healthcare & Life Sciences, Manufacturing, IT & Telecommunication, Travel & Hospitality, Media & Entertainment, Others), and By Regions (North America, Europe, Middle East and Africa, Latin America and Asia Pacific) - Global Outlook to 2026
Report ID: 376332 | Nov 2019 | No. of Pages: 120
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Covid-19 Impact Analysis & Forecast
Global Loyalty Management Market is valued USD 5.93 Billion in 2019 and is projected is to exhibit 14.7% CAGR during the forecast period. The market is projected to be around USD 15.49 Billion by 2026. The market is driven by the growing need for competitive differentiation.
Loyalty Management helps enterprises to reach the target and deliver incentives to the right customers. Many smart enterprises are taking advantage of different tools to carry out their daily management activities in different areas of enterprise. Loyalty Management Software refers to a web-based program that enterprises use to manage their customer programs.
Loyalty Management Market Dynamics
The factors that drive loyalty Management Market include increasing adoption of omnichannel and multi-channel programs, technological advancements, and a growing need for competitive differentiation. The focus on a Loyalty programs to increase customer’s retention and customers inclination towards online reward management solution are generating several opportunities for the loyalty management market. The e-commerce industry provides a competitive differentiation for encouraging loyalty programs. It helps in creating a place community to connect with people for creating loyalty.
Loyalty management includes analytics features to help businesses understand the buying behavior of their customers. Other useful features such as marketing automation and messaging tools, these features of loyalty management will help to boost the market growth over the period. At the same time, a lack of awareness about loyalty programs can limit the growth of the loyalty management market. The market studied is observing lucrative growth in double digits, owing to widespread adoption across industry verticals, and the client retention policies incorporated by various organizations in these verticals.
Loyalty Management Market Insight
North America held the largest market size in 2017, and it is expected to maintain its dominance over the period, followed by the Asia Pacific. The top nations contributing to the growth of the loyalty management market include the US and Canada. Leading loyalty management solution providers based in the region provide to major industries, such as BFSI, retail and consumer goods, healthcare and life sciences, and media and entertainment. Many businesses in the region have adopted the loyalty management solution for retaining customers and generating revenues.
Loyalty Management Market Segmentation
The global Loyalty Management market is segmented into solution, deployment Type, organization size, and end-user vertical, and region. On the basis of the solution the market is divided into customer loyalty, channel loyalty, employee retention. Based on deployment type the market is segmented into on-demand, on-premises. Based on the organization size the market is further divided into large enterprises, SMEs. Based on end-user vertical the market is divided into BFSI, retail & consumer goods, healthcare & life sciences, manufacturing, it & telecommunication, travel & hospitality, media & entertainment, others. And based on the geography the market is further segregated into North America, Latin America, Europe and Asia Pacific.
Loyalty Management Market Competitive Landscape
The key players in Loyalty Management market are listed as IBM Corporation, Oracle Corporation, SAP SE, Comarch, Aimia Inc., Bond Brand Loyalty, Epsilon, Brierley+Partners, ICF International, Inc., Tibco Software, Kobie Marketing, Inc., Maritz Holdings Inc., Microstrategy, Inc., Fidelity Information Services, Lumata Group.
Loyalty Management helps enterprises to reach the target and deliver incentives to the right customers. Many smart enterprises are taking advantage of different tools to carry out their daily management activities in different areas of enterprise. Loyalty Management Software refers to a web-based program that enterprises use to manage their customer programs.
Loyalty Management Market Dynamics
The factors that drive loyalty Management Market include increasing adoption of omnichannel and multi-channel programs, technological advancements, and a growing need for competitive differentiation. The focus on a Loyalty programs to increase customer’s retention and customers inclination towards online reward management solution are generating several opportunities for the loyalty management market. The e-commerce industry provides a competitive differentiation for encouraging loyalty programs. It helps in creating a place community to connect with people for creating loyalty.
Loyalty management includes analytics features to help businesses understand the buying behavior of their customers. Other useful features such as marketing automation and messaging tools, these features of loyalty management will help to boost the market growth over the period. At the same time, a lack of awareness about loyalty programs can limit the growth of the loyalty management market. The market studied is observing lucrative growth in double digits, owing to widespread adoption across industry verticals, and the client retention policies incorporated by various organizations in these verticals.
Loyalty Management Market Insight
North America held the largest market size in 2017, and it is expected to maintain its dominance over the period, followed by the Asia Pacific. The top nations contributing to the growth of the loyalty management market include the US and Canada. Leading loyalty management solution providers based in the region provide to major industries, such as BFSI, retail and consumer goods, healthcare and life sciences, and media and entertainment. Many businesses in the region have adopted the loyalty management solution for retaining customers and generating revenues.
Loyalty Management Market Segmentation
The global Loyalty Management market is segmented into solution, deployment Type, organization size, and end-user vertical, and region. On the basis of the solution the market is divided into customer loyalty, channel loyalty, employee retention. Based on deployment type the market is segmented into on-demand, on-premises. Based on the organization size the market is further divided into large enterprises, SMEs. Based on end-user vertical the market is divided into BFSI, retail & consumer goods, healthcare & life sciences, manufacturing, it & telecommunication, travel & hospitality, media & entertainment, others. And based on the geography the market is further segregated into North America, Latin America, Europe and Asia Pacific.
Loyalty Management Market Competitive Landscape
The key players in Loyalty Management market are listed as IBM Corporation, Oracle Corporation, SAP SE, Comarch, Aimia Inc., Bond Brand Loyalty, Epsilon, Brierley+Partners, ICF International, Inc., Tibco Software, Kobie Marketing, Inc., Maritz Holdings Inc., Microstrategy, Inc., Fidelity Information Services, Lumata Group.
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. DefinitionChapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & LimitationsChapter 3. Executive SummaryChapter 4. Market Outlook
4.1. Market Dynamics
4.1.1. Market Drivers
4.1.2. Market Restraints
4.1.3. Market Opportunities
4.2. Porter’s Analysis
4.3. Value Chain AnalysisChapter 5. Loyalty Management Market, By Solution
5.1. Loyalty Management Market, By Solution, 2019-2026
5.2. Customer Loyalty
5.3. Channel Loyalty
5.4. Employee Retention Chapter 6. Loyalty Management Market, By Deployment Type
6.1. Loyalty Management Market, by Deployment Type, 2019-2026
6.2. On-demand
6.3. On-premisesChapter 7. Loyalty Management Market, By Organization Size
7.1. Loyalty Management Market, by Organization Size, 2019-2026
7.2. Large Enterprises
7.3. SMEsChapter 8. Loyalty Management Market, By End-User Vertical
8.1. Loyalty Management Market, by End-User Vertical, 2019-2026
8.2. BFSI
8.4. Retail & Consumer Goods
8.5. Healthcare & Life Sciences
8.6. Manufacturing
8.7. IT & Telecommunication
8.8. Travel & Hospitality
8.9. Media & Entertainment
8.10. OthersChapter 9. Loyalty Management Market, By Region
9.1. Loyalty Management Market, by Region, 2019-2026
9.1.1. North America
9.1.1.1. U.S
9.1.1.2. Rest of North America
9.1.2. Europe
9.1.2.1. U.K.
9.1.2.2. Germany
9.1.2.3. France
9.1.2.4. Rest of the Europe
9.1.3. Middle East & Africa (MEA)
9.1.3.1. GCC
9.1.3.2. North Africa
9.1.3.3. South Africa
9.1.3.4. Rest of MEA
9.1.4. Latin America (LATAM)
9.1.4.1. Brazil
9.1.4.2. Rest of LATAM
9.1.5. Asia Pacific (APAC)
9.1.5.1. India
9.1.5.2. China
9.1.5.3. Japan
9.1.5.4. Rest of the APACChapter 10. Competitive Landscape
10.1.1. Key Strategies Adopted by Players
10.1.2. Market Share/Positioning AnalysisChapter 11. Company Profiles11.1. IBM Corporation
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives11.2. Oracle Corporation
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives11.3. SAP SE
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives11.4. Comarch
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. Recent Initiatives11.5. Aimia Inc.
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives11.6. Bond Brand Loyalty
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives11.7. Epsilon
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives11.8. Brierley+Partners
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives11.9. ICF International, Inc.
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives11.10. Tibco Software
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives11.11. Kobie Marketing, Inc.
11.11.1. Company Overview
11.11.2. Product Offerings
11.11.3. Financial Performance
11.11.4. Recent Initiatives11.12. Maritz Holdings Inc.
11.12.1. Company Overview
11.12.2. Product Offerings
11.12.3. Financial Performance
11.12.4. Recent Initiatives11.13. Microstrategy, Inc.
11.13.1. Company Overview
11.13.2. Product Offerings
11.13.3. Financial Performance
11.13.4. Recent Initiatives11.14. Fidelity Information Services
11.14.1. Company Overview
11.14.2. Product Offerings
11.14.3. Financial Performance
11.14.4. Recent Initiatives11.15. Lumata Group
11.15.1. Company Overview
11.15.2. Product Offerings
11.15.3. Financial Performance
11.15.4. Recent Initiatives11.16. List of other companies
11.16.1. Company Overview
11.16.2. Product Offerings
11.16.3. Financial Performance
11.16.4. Recent InitiativesChapter 12. Appendix
12.1. About Us
12.2. Glossary of Terms
1.1. Research Objective
1.2. Scope of the Study
1.3. DefinitionChapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & LimitationsChapter 3. Executive SummaryChapter 4. Market Outlook
4.1. Market Dynamics
4.1.1. Market Drivers
4.1.2. Market Restraints
4.1.3. Market Opportunities
4.2. Porter’s Analysis
4.3. Value Chain AnalysisChapter 5. Loyalty Management Market, By Solution
5.1. Loyalty Management Market, By Solution, 2019-2026
5.2. Customer Loyalty
5.3. Channel Loyalty
5.4. Employee Retention Chapter 6. Loyalty Management Market, By Deployment Type
6.1. Loyalty Management Market, by Deployment Type, 2019-2026
6.2. On-demand
6.3. On-premisesChapter 7. Loyalty Management Market, By Organization Size
7.1. Loyalty Management Market, by Organization Size, 2019-2026
7.2. Large Enterprises
7.3. SMEsChapter 8. Loyalty Management Market, By End-User Vertical
8.1. Loyalty Management Market, by End-User Vertical, 2019-2026
8.2. BFSI
8.4. Retail & Consumer Goods
8.5. Healthcare & Life Sciences
8.6. Manufacturing
8.7. IT & Telecommunication
8.8. Travel & Hospitality
8.9. Media & Entertainment
8.10. OthersChapter 9. Loyalty Management Market, By Region
9.1. Loyalty Management Market, by Region, 2019-2026
9.1.1. North America
9.1.1.1. U.S
9.1.1.2. Rest of North America
9.1.2. Europe
9.1.2.1. U.K.
9.1.2.2. Germany
9.1.2.3. France
9.1.2.4. Rest of the Europe
9.1.3. Middle East & Africa (MEA)
9.1.3.1. GCC
9.1.3.2. North Africa
9.1.3.3. South Africa
9.1.3.4. Rest of MEA
9.1.4. Latin America (LATAM)
9.1.4.1. Brazil
9.1.4.2. Rest of LATAM
9.1.5. Asia Pacific (APAC)
9.1.5.1. India
9.1.5.2. China
9.1.5.3. Japan
9.1.5.4. Rest of the APACChapter 10. Competitive Landscape
10.1.1. Key Strategies Adopted by Players
10.1.2. Market Share/Positioning AnalysisChapter 11. Company Profiles11.1. IBM Corporation
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives11.2. Oracle Corporation
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives11.3. SAP SE
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives11.4. Comarch
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. Recent Initiatives11.5. Aimia Inc.
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives11.6. Bond Brand Loyalty
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives11.7. Epsilon
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives11.8. Brierley+Partners
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives11.9. ICF International, Inc.
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives11.10. Tibco Software
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives11.11. Kobie Marketing, Inc.
11.11.1. Company Overview
11.11.2. Product Offerings
11.11.3. Financial Performance
11.11.4. Recent Initiatives11.12. Maritz Holdings Inc.
11.12.1. Company Overview
11.12.2. Product Offerings
11.12.3. Financial Performance
11.12.4. Recent Initiatives11.13. Microstrategy, Inc.
11.13.1. Company Overview
11.13.2. Product Offerings
11.13.3. Financial Performance
11.13.4. Recent Initiatives11.14. Fidelity Information Services
11.14.1. Company Overview
11.14.2. Product Offerings
11.14.3. Financial Performance
11.14.4. Recent Initiatives11.15. Lumata Group
11.15.1. Company Overview
11.15.2. Product Offerings
11.15.3. Financial Performance
11.15.4. Recent Initiatives11.16. List of other companies
11.16.1. Company Overview
11.16.2. Product Offerings
11.16.3. Financial Performance
11.16.4. Recent InitiativesChapter 12. Appendix
12.1. About Us
12.2. Glossary of Terms
IBM Corporation
Oracle Corporation
SAP SE
Comarch
Aimia Inc.
Bond Brand Loyalty
Epsilon
Brierley+Partners
ICF International, Inc.
Tibco Software
Kobie Marketing, Inc.
Maritz Holdings Inc.
Microstrategy, Inc.
Fidelity Information Services
Lumata Group
Other
Oracle Corporation
SAP SE
Comarch
Aimia Inc.
Bond Brand Loyalty
Epsilon
Brierley+Partners
ICF International, Inc.
Tibco Software
Kobie Marketing, Inc.
Maritz Holdings Inc.
Microstrategy, Inc.
Fidelity Information Services
Lumata Group
Other
1. This report provides in depth analysis for changing competitive dynamics and keeps you ahead of competitors
2. It provides a forward looking perspective on different factors driving or restraining market growth
3. It provides a ten-year forecast assessed on the basis of how the market is expected to grow
4. It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of various market segments
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