Global Smoothies Market is valued USD 12.40 Billion in 2019 and is projected is to exhibit 8.34% CAGR during the forecast period. The market is projected to be around USD 21.73 Billion by 2026. The market is driven by the growing popularities of juice cleansers for detoxification and the ensuring popularity of detox smoothies.

A smoothie is a thick and creamy beverage made from pureed raw fruit, vegetables, and sometimes dairy products typically using a blender. Dairy products like milk, yogurt, ice-cream, low fat, cheese. It may be made using other ingredients, such as water, sweeteners or ice. Sweeteners are like sugar, syrup and honey. Also, other smoothies are available in herbal or nutritional supplements.
Smoothies Market Dynamics
The global smoothie market is driven by the factors such as growing popularities of juice cleansers for detoxification and the ensuring popularity of detox smoothies, with increasing health consciousness and busy lifestyles consumers are altering their everyday diet. They are shifting from carbohydrate-laden food products toward healthy protein-enriched snacks and meals. In addition to this, they are consuming more functional foods and beverages like smoothies to meet their daily nutritional requirements.

Rising incidences of diseases such as cholesterol, hypertension, and diabetes have surged the consumption of healthy smoothies and beverages due to their health benefits and their role as an alternative for breakfast drink. However, the high processing cost for healthy smoothies is expected to limit the growth of the market. The Market challenge is fluctuating prices of raw materials.
Smoothies Market Insight
The North American region accounts for the majority share in the market studied, followed by the Asia-Pacific region. In the North American region, the United States accounted for majority share, in terms of consumption of healthy ingredients, due to busy lifestyle and deteriorating health conditions in the country. Furthermore, the Asia-Pacific smoothies market is expected to register healthy growth. On account of rising health consciousness and busy lifestyle are driving the adoption of convenience food, primarily in countries, like India and China.
Smoothies Market Segmentation
The global Smoothies market is segmented into product, distribution channel, packaging material, consumption pattern, and region. On the basis of the product the market is divided into dairy-based, fruit-based. Based on distribution channel the market is segmented into restaurants and smoothie bars, supermarkets and hypermarkets, convenience stores, others. Based on the packaging material the market is further divided into plastic, paper, glass, others. Based on consumption pattern the market is divided into out of home, at home. And based on the geography the market is further segregated into North America, Latin America, Europe and Asia Pacific.
Smoothies Market Competitive Landscape
The key players in Smoothies market are listed as Bolthouse Farms, Jamba Juice Company, MTY Food Group, Smoothie King, Tropical Smoothie Café, Ella's Kitchen Ltd, Barfresh Food Group, Maui Wowi Hawaiian Coffees & Smoothies, Others.