Global A2P SMS Market accounted for USD 44.8 billion in 2018 and is anticipated to reach a market value of USD 61.2 billion by 2026. The market is expected to register a CAGR of 4.5% during the forecast period 2018-2026. In recent years, large-scale numbers in the A2P market have led to the extension of the global A2P SMS market in areas such as mobile banking, mobile payments and mobile health services. SMSs are widely used as an effective tool for custody, customer support, activation and authentication and for business and organization service delivery functions. A2P SMS is a service form where SMS is sent to a mobile subscriber from a web-based application. A2P SMSs is used in industries such as tourism, banking and financial services, ecommerce, entertainment, and healthcare because of the provision of a secure and reliable channel for operators and the improvement of the end-user experience. As it offers several advantages, A2P SMSs are preferred to other content media delivery. An SMS can reach any network worldwide and is charged centrally. As most users know, SMSs are one of the easiest and most attractive forms of mobile communication. In addition, SMS is supported throughout mobile networks and operating systems by all mobile handsets.
A2P SMS Market Dynamics
Improving end-user participation and the creation of a trustworthy and safe operator's channel are the key factors in market growth. In factors such as a growing number of mobile customers, the rise of app developers, increasing mobile marketing activities and the propagation of A2P SMS in mobile banking, and mobile payments sectors are driving the global A2P SMS market. A2P SMS market is also expected to bolster due to thirst of the prosperous e-commerce industry, low cost smart phone availability as well as growing Internet coverage and the resulting increase in cloud / web services such as mobile payments and mobile banking. A2P SMS is widely used today in a range of applications such as location-based updating of the masses, promotional campaigns, campaign benefits, break news and promotion of brands. A2P SMS services are also widely used by a variety of industry sectors, including financial, entertainment, banking, tourism, commercial, retail, media and healthcare, to broadcast transactional messages. The demand for A2P SMSs is also expected to increase because the number of applications for these services is increasing. However, a rise in mobile malware and illegal routes affecting telecom operators ' s turnover can adversely impact the overall growth prospects of the global A2P SMS market, including the technical irregularities surrounding the theory of bulk SMS, the spam and phishing messages.
A2P SMS Market Insights
Numerous factors drive the global A2P message market, such as global mobile user’s growth, A2P expansion of mobile payment, mobile banking and mobile health services. In addition, increasing marketing and developers in mobile activities acts as an addition to accelerating market demand. In the years to come, mobile marketing and hybrid technology will also generate major opportunities. As competitiveness, technology and innovation demands grow, the market is growing at a fast pace. In addition, M&A activities in the industry offer special application products to numerous end users as per their requirements for numerous regional and local suppliers. A2P messaging services are widely used in a range of sectors, such as entertainment, banking and financial services, marketing, the media, tourism, healthcare and retail, for transactional SMS broadcasting. The use of these services led to an additional increase in A2P messaging demand.
A2P SMS Market Segmentation
The global A2P SMS market can be segmented on the basis of application, end use industry and geography. On the basis of application, the global market can be segmented into pushed content services, promotional campaigns, inquiry related services, interactive services and CRM services. Based on end use industry, the global market can be segmented into BFSI, retail, hospitality & healthcare, travel & transportation, media and gaming and others. Based on regions, the global market can be categorized into North America, Europe, Middle East & Africa, Latin America and Asia-Pacific.
A2P SMS Market Key Players
Some of the key players operating in the global A2P SMS market include AMD Telecom S.A, Syniverse Technologies, LLC, CLX Communications AB, Fortytwo Telecom AB., Silverstreet B.V., Ogangi Corporation, Symsoft AB, Tanla Solutions Ltd., Infobip Ltd, Cybercomm, Angkor Data Communication Group Company Limited, Route Mobile Limited, Nexmo, DIMOCO and Tyntec among others.